Your Ride Counts on Strava: new ride challenge to replace vehicle trips

Kicking off on World Bicycle Day, on June 3, 2023, Strava Metro and UCI Cycling for All are challenging everyone to replace shorter vehicle trips with a bicycle ride. The aim is to reach the collective goal of 20,000,000 miles of riding throughout the month of June.

The Your Ride Counts on Strava challenge will run from June 3-30, and aims to encourage cyclists around the world to join the UCI and Strava in celebrating cycling both as a sport and as a means of transport. Challenge participants are encouraged to use their bikes at least twice a week – opting for a bike instead of a motor vehicle for short journeys.

The challenge will contribute to improving active mobility infrastructure in participant's communities through Strava Metro – the arm of Strava which makes it easier for transport planners to identify specific needs for bike lanes and safe spaces for active transport as they explore local activity trends.

Partnering with departments of transportation and city planning groups, Strava Metro's aggregated and anonymous activity data is able to help improve infrastructure for cyclists and pedestrians around the world.

Participants in the challenge, whether by e-bike, handcycle, velomobile, wheelchair, ride or virtual ride, will earn a special World Bicycle Day digital finisher badge to commemorate their efforts for World Bicycle Day 2023.

UCI President David Lappartient said "The UCI is delighted about this first partnership with Strava, a major player that provides a key service for millions of active cyclists around the world, whether they use their bikes for sport or for active mobility.

"By launching a challenge on Strava for World Bicycle Day, the UCI aims to celebrate cycling and to encourage more people to use their bikes instead of motor vehicles for short journeys, and to help promote the Strava Metro project, which is an invaluable tool for the planning of cycling infrastructure."

Brian Bell, Vice President of Global Communications and Social Impact at Strava, said ​"The way in which we commute to and from our various destinations has changed significantly in recent years.

"Strava is proud to be the platform to help local governments and city planners to improve cycling infrastructure in communities around the world by providing free, anonymised and aggregated data through Strava Metro.

"With the launch of the UCI's World Bicycle Day challenge on Strava, we hope even more people around the world will be encouraged to celebrate the joy of cycling not just on one day, but all year."

The challenge takes place from June 3, 2023 to June 30, 2023. At the time of writing it had around 200,000 people signed up to participate.

www.strava.comwww.uci.ch