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Dec 09, 2023

Best toys for kids on birthdays, holidays and more

The best toy for kids should ideally meet in the middle of exploration and fun.

"Good Morning America" tapped moms and toy experts Mandy and Mel, also known on Instagram as the Toy Testing Sisters, for some tips to keep in mind when shopping for the best toys for every age group.

Here's what they had to say.

Is this toy too age-specific and will it age well with my kids?

"Toys can be an expensive purchase. We recommend selecting items that grow with your kids. Items like play couches, silks, blocks, and movement toys are a great option."

Does this toy promote open-ended play?

"Open-ended toys promote expression, creativity, and imaginative play. This means there is no right or wrong way to use the toy. Toys should challenge a child but not frustrate them."

Stay away from too many movie or TV-themed toys.

Focus on quality over quantity. Some of our favorite toys are an investment.

"It's better to select a few quality toys instead of buying to fill up a toy space."

Scroll on to shop toys from Squishmallows to KiwiCo and more.

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Sign up for our newsletters to get GMA delivered to your inbox every morning! Is this toy too age-specific and will it age well with my kids? Does this toy promote open-ended play? Stay away from too many movie or TV-themed toys. Focus on quality over quantity. Some of our favorite toys are an investment. Get more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok. $14.40 20% Savings $24 • $46.98 • $49 • Starting at $23.95 $62.99 16% Savings $19.99 13% Savings $14.69 41% Savings $99.99 • $7.59 • $29.99 21% Savings $16.99 • $18.00 69% Savings $32 20% Savings $32 20% Savings $138.99 45% Savings $22.97 • $19.99 • $23.99 40% Savings $329 • $16.50 • $24.79 20% Savings $24.80 20% Savings $51 15% Savings $19.99 • $6.88 36% Savings $12.99 23% Savings $33.99 0% Savings $44.88 43% Savings $42.99 45% Savings $10.69 59% Savings $10.97 8% Savings $55.99 20% Savings $54.50 • $21.97 56% Savings $15.47 • $19.97 • $199 • $29.99 • $220.50 30% Savings $26.99 55% Savings $9.99 61% Savings $17.97 10% Savings $44.99 39% Savings $64.99 35% Savings $16.99 • $14.99 • $40.49 41% Savings $62.99 47% Savings $29.88 • $71.99 27% Savings $44.99 43% Savings $269.99 38% Savings $90 • $259 • Sign up for our newsletters to get GMA delivered to your inbox every morning!
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