BBC Studios Adds 30 Licensing Partners to Roster for ‘Bluey’ • The Toy Book

Posted by Nadia Velit | Jun 5, 2023 | International, Licensing Expo, Movies & TV, News, The Licensing Book, Trade Shows & Events | 0

Fan-favorite Bluey the Blue Heeler is making her way across the U.S., Canada, and Latin America.

BBC Studios Kids & Family, distributor and licensor for the animated preschool series Bluey, has added 30 new licensing partners to its line-up. With 15 new licensees in the U.S. and Canada and 15 across Latin America, these new partnerships span multiple categories from apparel and bath products to food and greeting cards.

New partners introducing Bluey licensed products in the U.S. and Canada include Basic Fun for Bluey Mash’ems; Centura for bath products; Galerie for seasonal confections such as holiday treats, shaped candy dispensers, advent calendars, and Finders Keepers; General Mills for Yoplait Kids Yogurt Packs and Betty Crocker Ready-to-Eat fruit-flavored shapes; Happy Threads for children's apparel; Hallmark for cards and co-branded itty bittys; Hybrid Apparel for children's apparel, Jakks Pacific for ride-ons, trikes, trampolines, and ball pits; Jazwares for Bluey HugMees by Squishmallows; KIDdesigns for Bluey headphones, speakers, and Walkie Talkies; Kidz Toyz for Toy musical instruments; Little Sleepies for co-branded apparel, sleepwear, accessories, and home products; Surprise Drinks for naturally-flavored water; The Northwest Group for throw blankets, pillows, and slumber bags; and finally Trove Brands for branded Whiskware X Bluey snacking containers.

Additional Bluey partners set to roll out new products include Bestway for arts & crafts, outdoor toys, oral care, and car accessories in Mexico; Carnival design for party goods in Central America, the Caribbean, and Ecuador; Carvajal Educación for back-to-school items in Colombia and Ecuador; Cotillion Otero for party goods in Argentina, Paraguay, and Uruguay; Editoria On-Line for arts & crafts in Brazil; Editorial Vertice for arts & crafts in Argentina, Paraguay, Uruguay, and Chile; Elka for games and novelties in Brazil; Emporio Interior for kids underwear in Mexico; Festcolor for party goods in Brazil; Flying Wheel for camping sets, stroller trikes, scooters, skates, helmet sets, and pop-up tents in Mexico; Spinmaster for games, puzzles, and beach toys in Mexico; St Jack's for apparel in Central America and the Caribbean, Tapimovil for toys in Argentina, Wabro for backpacks and tableware in Argentina, Uruguay, Paraguay, and Bolivia; and finally Xeryus for backpacks in Brazil.

"Bluey fans are asking for more show-themed product and we’re excited to deliver spectacular collections from these category-leading companies," says Suzy Raia, Senior Vice President, Consumer Products and Business Development, North America and Latin America, BBC Studios. "We are working with visionary licensees who are assembling thoughtful assortments that will provide families with more unique ways to engage with Bluey."

Murilo Hinojosa, Director of Licensing, Latin America, BBC Studios, adds, "Bluey is a fan-favorite everywhere she goes. This is a very exciting time in Bluey's history and we’re pleased to be working with such a large and growing number of best-in-class companies to deliver imaginative series-inspired products to children throughout Latin America."

The new products are set to debut later this year and in 2024.

Visit BBC Studios at Licensing Expo in Booth No. N204. For more information on the Bluey brand, keep an eye out for "Paint the Town Bluey" in the 2023 Licensing & Entertainment Issue of The Toy Book on June 13.

Share: